Why Choose The Rainbow Times?

Advertising influence: 88.1% of our readers are influenced by companies that advertise in LGBT Media. Of this percentage, most influence is seen in selection of retail stores, restaurants, technology, autos, personal care, healthcare, banks, insurance, clothing brands, hotels, airline tickets, beer & vodka brands, and vacations/cruises/tours.

Loyalty: 83.8% do not read another New England based LGBT publication. This makes our readers uniquely loyal to The Rainbow Times and its advertisers.

Media Kit Contents

1. Reader statistics, conducted through an independent third party survey of our LGBT Readers.

2. Projects and advertising opportunities (print and online, including e-blasts, website, social media).

3. Rate Cards, Deadlines and product information for The Rainbow Times, Pride Season projects, digital advertising, & Combo Packages … PLUS frequency discounts galore!

4. Special Power Punch ads: Exclusive advertising options designed specifically to get you noticed.

5. Digital and Print Ad Combos!

6. Why Choose The Rainbow Times? Find out the top reasons.

7. An exciting list of NEW services for first-time and repeat customers.


Space reservations and page placements are based on a first come first serve basis. The Rainbow Times is a monthly newspaper that publishes on the first Thursday of each month. Print Ad deadlines: Last Wednesday of each month. Special projects adhere to a different schedule. Please check out the media kit for project deadlines.


TRT offers partial sponsorships to 501(c)(3) organizations who seek advertising assistance. These partial sponsorships are made available per edition and are granted on a first-come-first-serve basis. There are a limited amount of partial sponsorships awarded each month. Please contact us at: 617-444-9618 or 413-282-8881 or email  for more information or to seek sponsorship for your event.

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For additional questions,  please contact or call 617.444.9618. All messages will be returned within 24 business hours. The Rainbow Times is open Monday-Friday from 10 a.m. to 6 p.m.


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