The Super Bowl Gives Gay Love

nicole lashombNicole Lashomb, Editor-in-Chief of The Rainbow Times
Photo. TRT Archives
Nicole Lashomb, Editor-in-Chief of The Rainbow Times  Photo. TRT Archives

Nicole Lashomb, Editor-in-Chief of The Rainbow Times
Photo. TRT Archives

By: Nicole Lashomb*/Editor-in-Chief

The Super Bowl, the nation’s most widely anticipated sporting event, is over for another year. Undoubtedly, New England will continue to celebrate the Pats victory for months to come after defeating the Seahawks in what I would describe as the most exciting football championship game I’ve seen. Since then, our team has returned home and the duck boats have lined the roadways while proudly parading the city’s NFL victors through the fan-cheering streets of Boston. Family, friends and fans have rooted the Pats on all season with unconditional support, regardless of the deflate-gate scandal. I suppose soon enough, the NFL will conclude their report and finally release the information that could explain what caused 11 out of 12 of the Pats footballs to be significantly under-inflated in a pre-Super Bowl game leading to the main event. But, today and for many more to come, we celebrate.

However exciting this year’s game was, it was also a blatant victory for LGBT love. The commercials alone broadcasted around the country proved just how far we’ve come with acceptance of the gay community. The Super Bowl isn’t exactly the type of sporting event where one would expect to see commercials focused on love, all love, and more specifically, LGBT love. But, it happened this year.

Jeweler Michael Hill ran a 30 second commercial broadcasted in Chicago and Canada in his “We’re for Love” campaign. The ad featured a diverse group of 40 individuals and couples, gay and straight that were selected from a pool of 1,200 New Yorkers who were interviewed about love.

To view the complete commercial visit:

Love. This ancient and complicated ideal cannot be explained. This phenomenon that alters our brain chemistry, causing us to respond emotionally, physically and spiritually to one another could be the single most important find we may stumble upon. But, I’m not only referring to romantic love. Love was celebrated for all its forms at this year’s Super Bowl … self-love which is always paired with self-respect, parental love, sibling love, love of children and pets, straight love and gay love … just love.

Happy Valentine’s Day!

*Nicole Lashomb is the co-founder and editor-in-chief of The Rainbow Times. Lashomb holds an MBA from Marylhurst University and a Bachelor’s from SUNY Potsdam. Contact her at:

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